'Soon', He declared, 'will the present day order be rolled up and a new one spread out in its stead.'

Thursday, October 09, 2008

New and Pretty Speculation

(This was going to be a piece published, but it was decided not to as there were too many articles on the same or similar topics. Oh well, next time, for sure!)

According a new engadget article by Joshua Topolsky, the Apple event this Tuesday, October 14th at 10 am PDT will be to unveil the new line of laptops.

This is exciting for several reasons, the most important of which are as follows:

  • It’s about damn time
  • Possible Blue Ray disc drives
  • Possible use of “brick” technology
  • It’s about damn time

There’s been a lot of speculation with regards to new notebooks for neigh on three years now. And lately on this very site. Because, really, Apple has lacked any sort of game changing innovation in their design or functionality. Sure the Air was an innovation, but it’s still not the “laptop for everyone” that the MacBook or MacBook Pros’ were. Those machines were built as shuttles, go betweens for folks that didn’t really need a disc drive. Also, they were gorgeous. But here’s the thing, I didn’t want one. I like disc drives. The MacBooks were perfect because they kept with Apple’s mold of laptop creation, but, yes, they are quite dated. Sure the MacBook Air is great, especially since they’re lightweight and sexy like woah, but I don’t want to have to download a movie illegally to watch it on my laptop; I do that anyway, but that’s neither here nor there.

As well, more PC companies have learned from Apple’s iPod model and gone the way of giving the consumer choice on the color of their laptop, instead of shiny black or ‘blah’ gray, and we’re all wondering if Apple will do the same. After all, when it works for one product, it will no doubt work for the rest. (I want a blue, aluminum laptop. Give me a blue, aluminum laptop!)

But will it really matter? Will color be introduced with rumors of this new “brick” method…whatever that is. Many have speculated that Apple is investing time and resources in creating a new enclosure for their MacBook Pros, similarly to their Air. A sort of single piece of aluminum, without use of screws and seems, creating the sleekest, sexiest laptop ever birthed.

There’s so much speculation here. So much hype! So many questions!

October 14th…don’t let me down Steve.

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