A woman just called me from the Dallas Morning News. She wanted to know if I wanted a 7-day subscription to the paper. My immediate response, "This is the American Heart Association." To which she replied, "Do you get the paper at your business?" "What about at home?" Soon there after she asked if my manager was around. Exciting stuff!
I wonder if she’s calling any other publishers who are struggling to move non-web-based publications?
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